A successful incentive: experience Italy from a completely different side

Whether romantic-rustic or sophisticated, whether beaches and promenades, rolling hills or high mountains, Italy offers an “all inclusive” package of a very special kind. But an incentive in Italy only becomes a complete success in the Alfa Romeo classic car. Discover the most elegant perspective from which you can get to know the country and its people: an open Alfa Romeo classic car subtly paves the way to customer loyalty and employee motivation.

Italy means: great weather, good food, friendly people

The fascination for the south, the sun, the Mediterranean, everything that Italy stands for, has not only existed since the 1950s, when, with the immigration of the first Italian guest workers, the southern lifestyle and Italian cuisine increased in popularity in this country. As early as the 19th century, the ease of life in Italy was one reason why this country had to be visited by every traveler.
Reinforced by fashion, design and music, “Made in Italy” is becoming more attractive. Holiday destinations in Italy are "in". All roads lead not only to Rome, but to Tuscany, Milan and the sea. What holidaymakers know and love is now also being discovered by the “Meeting & Incentive” area. This diversity in relation to the landscape that Italy offers, the mild climate and the excellent cuisine attract many companies to "bella Italia" year after year.

Driving events as an incentive in Italy

If you regularly book an incentive for employees or customers, then you know that driving events are still the most popular topic among the participants. The topic of the event must be so attractive that the most sought-after customers take part in the event, a driving event that stands out from the crowd: or even drive a car that your top customers aren't yet driving. At the same time, this topic must not dominate the incentive itself, but merely serve as a platform to fulfill the actual main purpose. This is the communication between you and the customer or employee.

Classic cars at the heart of Italy Incentives

Multiple positive experiences in the field of incentives have shown that the "fascination of oldtimers" is exceptionally suitable for creating such a bond. Experiencing dream roads all over Italy at the wheel of fascinating convertibles from the 1950s, breathing the scent of the landscape and taking part in a tailor-made supporting program inspires the senses. And what would be more appropriate than driving around Italy in an Italian classic car? The Spider models from Alfa Romeo, such as the Giulietta or the Giulia, date from the golden era of the automobile. What the Vespa was to ordinary workers back then, the Giulietta Spider became to the jet set and became a “Dolce Vita” style icon.
Many Italians are particularly proud of this era in their history and the hearts of the locals will fly to you on your drive through Italy. Our Alfa Romeo classic cars embody this attitude to life like no other automobile of that time. The two-seater convertibles also enable the group experience and at the same time create, in a playful way, what every salesperson and customer advisor longs for: personal closeness, a subtle platform that shows the talented the way to the heart of the customer. The shared experience creates an atmosphere that everyone involved will think back to with star-gazed eyes. It is difficult to imagine a greater proximity to the customer.

Classic car incentives on Lake Maggiore, Tuscany, Sicily, Amalfi, ...

There are also attractive destinations all over Italy, so that nothing stands in the way of a successful incentive with a personal touch. An incentive in Tuscany promises rolling hills, magnificent cypress avenues, medieval towns and country roads that are rarely used. There are also fine wines and hearty Tuscan dishes.
If you would like an alternative to the romantic and rustic, then we can recommend the lake landscape around Lake Maggiore. The elegant Riviera promises you a Mediterranean-chic ambience. On this tour in an open vintage car through the north of Italy and Switzerland, winding, narrow mountain roads alternate with palm-lined promenades. Truffles, game and freshwater fish spoil the palate. The elegant Belle Epoque around the turn of the century gives the incentive class and style.
Unadulterated, authentic and down-to-earth, Sicily, the largest Mediterranean island, with kilometer-long lemon groves and vineyards at the foot of Mount Etna, awaits you. You drive in the Alfa Romeo oldtimer through small fishing villages and half-abandoned cities inland, experience urban Italo-Chic in Catania and can enjoy the unique rocky beaches. In the south, Italy shows itself from the sunniest side: an incentive in Sicily can be experienced with all your senses.
Your event in South Tyrol, for example, has a more sporty note. When it comes to incentives, the ski and hiking paradise is still a rather blank slate compared to other regions in Italy and is waiting to be discovered by you. Demanding and varied, the tour leads over half a dozen passes, through wooded low mountain ranges and extensive orchards. At the wheel of the open Alfa Romeo oldtimer you will rediscover the mountain world and enjoy breathtaking views of the green valleys.
Each of these destinations in southern Italy has its own individual charm, but no matter which of these wonderful places you want to hold your incentive, one remains common to all: after a Nostalgic Incentive In the Alfa Romeo Oldtimer, all your guests will thank you for a great experience.