The Myth of Mercedes-Benz

Success in motor racing has always been part of the Mercedes-Benz DNA. The same is true even of the birth of Mercedes brand name. At the end of the 19th-century Emil Jellinek, a businessman who sold Daimler vehicles to the European aristocracy and high society, created a racing team. The racing team was equipped with Daimler cars and were gifted with the name of his daughter: Mercedes.
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In 1900, the first racing engines were delivered to Jellinek under the Daimler-Mercedes name. In 1901, Wilhelm Maybach constructed Daimler Mercedes for Jellinek’s team, which dominated the race week at Nice (Semaine de Nice). The attention and publicity generated by the prestige of this success led to Daimler using the Mercedes name for its cars. On 23 June 1902, Mercedes was officially trademarked and complemented with the star in 1910.
More than 60 years ago, the inventor of the motor car put everything that a sports car legend requires into the SL model: unique character, lots of charm, and incredible motorisation. It was originally engineered for high performance motor sports, but over the years it was domesticated for everyday roads suitable for general use.
The Mercedes Benz SL has its roots in motor sports. The abbreviation SL stands for sportlich leicht, which in German means sporty and light. In 1954, the 300 SL celebrated exceptional success on the asphalt and early on had earned a notable number of fans. It was called the “Gullwing” because its doors opened outwards and upwards. Even today this dream machine fetches high sums among admirers. Two SL successor generations can be driven at Nostalgic.

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